With the current economic climate, I know a lot of businesses who advertise in the Yellow Pages sales are down significantly, and they are in danger of going out of business. This will separate Yellow Page advertisers into 2 groups.
Group 1 will quit Yellow Pages advertising and watch their business erode at 30 – 40% per year to the point where it is no longer a profitable and viable business. This will result in most of them having to close their business, and end their dream of being an entrepreneur.
Group 2 will demand more return on their Yellow Pages advertising investment (ROI), track and increase what works, upgrade the quality of their marketing message, expand their proven marketing message to other Media including the Internet and direct mail, and do well even with this downturn in our economy.
If you are a Yellow Pages advertiser best described in Group 1, I can not help you.
If you are a Yellow Pages advertiser that is best described in group 2, then this blog will be loaded with information to help you do 6 critical things in your business advertising and marketing.
1) Improve your advertising immediate profits and ROI
2) Upgrade the quality of your marketing message
3) Upgrade the quality of your prospect to one with a high income
4) Enable you to track your advertising and marketing results in real time
5) Give you solutions to identify and delete unproductive advertising that is wasteful spending in your advertising budget
6) Dominate your local area with advertising that gets you 300-400% more new high-income clients than your competition with the same size ad
I have some questions for you, the small business advertiser, to ponder.
Why do some advertisers get no response and lose 100% of their advertising investment every time they advertise?
And why is it that some of my Profit Patrol members report they are receiving 20 to 1 (2000%) ROI from their Yellow Pages advertising investments, and that Yellow Pages advertising is their highest ROI marketing strategy?
What shift in thinking makes such a dramatic difference in my Profit Patrol members marketing and advertising results?
The 3 determining factors in increasing profits from your marketing and advertising are:
1) The quality of the marketing and advertising message
2) The targeting of the marketing and advertising message
3) The delivery of the marketing and advertising message
I have identified 12 Proven Insider Business Marketing Strategies GUARANTEED to Maximize Profits and ROI from Your Yellow Pages Advertising Design in ANY Economy. They are:
1) Use Emotional Direct Response Marketing, not traditional Image and Branding style marketing and advertising
2) Determine which local Yellow Pages publisher is used by your ideal target prospect.
3) Use 1 or more of 14 ways to stand out from the competition excluding price.
4) Target high-income prospects by speaking to their expensive tastes and luxurious wants.
5) Track advertising response from all sources in real time so you can immediately eliminate unproductive advertising and increase proven productive advertising.
6) Stop your ideal target prospect in their tracks with a dynamite headline.
7) Have a phenomenal offer in the right location in your ad.
8) Articulate a powerful guarantee or personal promise.
9) Implement a testimonial system that gets 100% of your clients to OBLIGATE THEMSELVES to giving you a testimonial.
10) Increase conversion to sale on the incoming call with an incoming call script and system.
11) Use handwritten notes to draw attention
12) Use premiums for offer and/or to guarantee the appointment
My next blog posts will cover these 12 proven business marketing strategies you can use in your marketing plan to increase your ROI on your Yellow Pages and print advertising investments. This entry was posted on March 4th, 2009 at 10:08 am. You can subscribe via RSS feed to receive email notification of additional money-making information posted to this blog by clicking on the RSS feed icon below.
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