Cutting back on your advertising only GUARANTEES you will have a bad year. So what should small businesses do so that they do not go extinct?
Darwin pointed out that “survival of the fittest” was one aspect of avoiding extinction. But more importantly he pointed out that it is
the creatures “that are the quickest to adapt that survive and thrive”. You should be asking yourself, “What have I done or am I doing to tailor my advertising to be more efficient and effective?” But more importantly, “How am I changing my advertising and marketing message to target the high income prospect where I can make the highest margin, be able to differentiate and build lasting value into my business, and serve the clientele that is the most fun and profitable to serve?”
More millionaires were made after the last depression than at any point in our nation’s history. The timing is perfect for those that see the future. So what is the future for small practices and businesses to get new patients and clients?
Yellow Pages used to be your #1 source of new patients and clients. Now realistically, if your website is set up right, your website is probably your #1 source of new clients. You should be tracking visitor data at your website. You should track:
1) Number of daily visitors
2) Keywords they used to reach your website
3) How long they stayed at your website
4) How many pages they visited
5) The most visited pages
6) The top exit pages
7) Browsers used to reach your website
8) Where the visitor’s eye goes, and what they do when they reach your website
9) You should eliminate the choke points in your website
10) You should use the keywords prospects are using to reach your website and use them to optimize your website so you get tons of free Google search traffic like I do
11) Prepare for the mobile revolution. More mobile devices like smart phones and i-pads are being sold now than computers. The writing is on the wall. Your website will need to be made mobile friendly when your tracking shows a good number of your website visitors are using mobile browsers to reach your website.
If you need help with modernization of your new patient or client lead generation, schedule a consultaion while they are still 50% off at the tools link on this page so we can discuss your project, establish realistic goals and expectations, and make a plan of action. If you want to compete in this modern economy you damn well better modernize your marketing! As Darwin noted, “You must adapt to survive!”