Most Yellow Page Advertisers now also have websites. That’s the good news. Some have abandoned their Yellow Page ad designs only to find out their website produces very few or no sales at all! That’s the bad news. I believe there are 2 main reasons for this:
1) The content of their website reads like an online brochure failing to ask for the order or give them a New Patient Offer to give them a try.
2) Because their website lacks the details that would get them free traffic from the organic listings on page 1 of Google for their top keywords and search terms.
When I built my first website in 2004, I had so many misconceptions. First I thought once I wrote the copy, I’d never have to change it. Those words would essentially be carved in stone. I was wrong. I had to change the copy many times to get it right, and to adapt the copy to changes in my business over the years. I also didn’t understand how to drive traffic to a website. I thought “if you build it they will come” which is what people selling me the website told me. They lied.
But what I learned is that many businesses build websites that are the equivalent of a convenience store in the middle of the Mohave Desert with no roads leading to it. You have a business website, but no one knows you exist.
After you build your website, there are additional steps you will need to take to have your website appear above your competition for your top producing keywords and phrases in the search engines.
I have optimized for one keyword where I now appear as the top 6 listings for that keyword on Google. For other top keywords for my website, I appear 1-3 times on the first page of Google. I can show you how to get the same results for your practice. There are 5 steps initially to upgrading your website so it is on page 1 of Google once or many times:
1) The first essential element in upgrading your website is a good webmaster that understands direct response marketing that can upgrade your website on a timely basis.
2) The second detail you must do immediately if you have not already is install Google Analytics to every page of your website. This will establish accurate tracking of your website visitor numbers, where they found you, what search term or word they used, what browser they used, how long they stayed at your website, and even which pages they visited, entered and exited on. Without Google Analytics data, you are lost guessing at all that and more.
3) Upgrade your Meta Tags. I know some webmasters now say some of these tags that Google uses to make sense of your website aren’t important. I disagree. My websites all improved my search ranking by updating and /or installing all possible Meta Tags.
4) Add a Word Press blog to your website. Blogging can’t be beat in my opinion for website optimization. I have websites that appear above much older websites on the same topic even though Google uses the age of a website as an indicator of its’ relevancy because of what I have been able to do with a blog. If you don’t want to write it, hire guest bloggers for free or a fee and you can accomplish the same optimization without having to write all the content and learn the blog interface and program.
5) Flip the existing pages of your website into a Word Press format for easy updating and unparalleled indexing by Google and the other search engines.
So there are the first 5 steps for former Yellow Page advertisers to optimizing your website to receive more free search engine traffic. Once you optimize your website, not only will you get tons of free traffic, but you will experience new sales and be getting data from your Google Analytics account to continue to upgrade your website until it is listing 1, page 1 of Google.
I get thousands of free visitors to my websites each month which saves me thousands of dollars each month in pay-per-click campaigns just to get qualified visitors to my website. If you would like me to help you in getting your website on page 1 of Google for your top keywords, just shoot me an email at support@InstantYellowPageProfits.com and I’ll do a complimentary review of your website to see how we can increase your website traffic and sales.