January 4th, 2010
Advertising is the name of the game if you are in charge of or own a business.The internet is the future: If you want to stick out from the rest of the pack, you have to have an online presence.In fact there are numerous ways to market yourself online including social networking, placing classified ads and getting listed in business directories.The following includes some of the many benefits that such directories can offer you.
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Tags: advertising, business directory, business directory listing, online business directory
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December 28th, 2009
If you want to write copywriting that sells, there are many copywriting tips out there that will improve your writing.
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Tags: copywriting tips
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December 11th, 2009
No one takes in any information without it going through one or more of their five senses. Advertisers too must get their message through the same gates. At times the sense of smell is central. The smell from a bakery draws consumers to buy some fresh backed goods. The taste test is used in commercials for soda drinks or pizza. Pictures of food as you enter a restaurant will bring good memories of its flavor. When buying a bed, touch is the main seller. Consumers want to try out the various options to imagine how comfortable it would be for eight hours.
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Tags: advertising, advertising appeal, appeal in advertising, eye appeal
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December 7th, 2009
It would certainly seem that it has come a very long way since it first started out, but just how far has it really managed to come?
Advertising started a very long time ago when the Egyptians were the men of the world. Egyptians are famous for many inventions and inventing advertising seems to be another one of their most brilliant ones ever. They had already previously started to use papyrus (first paper) to record many things on. The Egyptians then did something that was quite remarkable, they started to write down advertisements on this paper and post it around the cities. It was this that kicked everything off with the rest of the world’s future generations.
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Tags: advertising, Egyptians, Gaming, Rome, Schools, Television
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November 18th, 2009
The last year has been really challenging for most practices and businesses with the worst recession since the Great Depression. The most important questions you can ask yourself as a small business owner is, “What am I doing RIGHT NOW to quickly adapt my marketing strategies and tactics to attract my ideal target client?”, and “How can I Double my ROI and make my advertising investments really build the practice or business of my dreams?”
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Tags: advertising, advertising agency, business marketing, Larry Conn, marketing agency, marketing strategy, small business marketing, Yellow Page ad design
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September 1st, 2009
I get this question a lot. While the internet has had an impact on all Media, it has replaced none. “Experts” said that radio was dead when TV was introduced. Why would anyone listen to the radio when they could watch it on TV? But radio has continued to thrive, and so have Yellow Page and print advertisers that practice the 12 Yellow Page Response Triggers®. These are the same 12 response categories I use in my own marketing agency when I design highly profitable advertising for my clients.
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Tags: advertising, Dan Kennedy, marketing agency, marketing strategy, small business marketing, Yellow Page ad design, Yellow Page advertising
Posted in Larry Conn Print and Yellow Page ad design | 1 Comment »
August 25th, 2009
I met TJ Rohleder at a Glazer-Kennedy event in Chicago about 5 years ago. Dan Kennedy, Bill Glazer, Jeff Paul, TJ Rohleder and I were on stage presenting our ideas on copywriting marketing strategies. When we came off stage, a gentleman approached TJ, told him he had come from England to speak with him and offered him $50,000 cash in a briefcase to write a salesletter. To my amazement, TJ looked at the man and with a friendly smile on his face said, “I’m sorry you’ve come so far, but I don’t do any outside work.”
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Tags: advertising, Bill Glazer, business marketing, Dan Kennedy, direct response marketing, Larry Conn, marketing, marketing agency, marketing strategy, small business marketing, TJ Rohleder
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July 31st, 2009
My Mentor, Dan Kennedy, has taught the value of the handwritten notes marketing strategy in print ads, Yellow Page ad design, and sales letters for decades. Direct response marketing and advertising agencies are just beginning to catch on to this marketing strategy as you can see in some corporate advertising like from UPS. (United Postal Service)
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Tags: advertising, Dan Kennedy, direct response marketing, marketing, marketing strategy, print advertising, profitable marketing strategy, Yellow Page ad design
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June 4th, 2009
Sometimes I get calls from a client that I have designed an ad for, and they say that they are getting a lot of calls, but not a lot of new patients. That’s when I know that they have a conversion to sale problem on the incoming call.
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Tags: advertising, conversion to sale, Larry Conn, marketing agency, marketing strategy, small business marketing, Yellow Page ad design
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May 19th, 2009
To feature your testimonials prominently, it is a good idea to use a thin line box around them. I use boxes sparingly because it breaks up the copy and makes it harder to read. Too many boxes can wreck havoc with the eye flow in the ad, so do not over do this.
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Tags: advertising, Larry Conn, marketing, marketing agency, marketing strategy, small business marketing, testimonials, Yellow Page ad design
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