“Tracks of Passion” is a story about one man’s passion, his business, the love of his life, his 6 kids, ski teams, fate, opportunity, friends, and his leadership, communication and management skills. Any description I give here will not do this story justice, so you need to get and read this book!
Archive for April, 2009
“Tracks of Passion”
Tuesday, April 28th, 2009Tags: advertising, Dave McCoy, Eastern Sierra, Mammoth Mountain, print advertising, Robin Morning, Rusty Gregory, Tracks of Passion
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Protected: Dental Yellow Page Profits
Monday, April 20th, 2009Posted in Larry Conn Print and Yellow Page ad design | Enter your password to view comments
Yellow Page Ad Design Marketing Strategy #7 is to Display a Powerful Guarantee or Personal Promise.
Monday, April 20th, 2009One of the key marketing strategies of print and Yellow Page advertising is to have a guarantee. The ideal guarantee is a complete risk-reversal where you guarantee your clients satisfaction or they get their money back. I know what you’re thinking, “If I give my prospects a money-back guarantee, they’ll all ask for their money back and I’ll go broke!” Well this is the type of thinking you want your competition to have, but not you.
Tags: advertising, Larry Conn, marketing, marketing strategy, print advertising, small business marketing, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | No Comments »
Yellow Page Ad Design Marketing Strategy #6 is having a phenomenal offer in the right location in your ad.
Wednesday, April 15th, 2009Many of the Yellow Page ad designs I audit and review completely lack an offer. The offer is what separates you from your competition and “knocks the prospect off the fence of indecision”.
Tags: Joe Polish, Larry Conn, marketing and advertising, marketing strategy, offers, small business marketing, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | No Comments »
Yellow Page Ad Design Marketing Strategy #5 – additional comments.
Wednesday, April 8th, 2009After writing my last post I remembered a story about a friend of mine, TJ Rohleder who is a very intelligent direct response marketer. TJ has made over $100 Million in his marketing company, and has relayed many interesting stories of his experiences in marketing in our numerous conversations. My favorite TJ story is the one he told me about how he made $18 million with 1 salesletter.
Tags: Add new tag, advertising, Larry Conn, marketing, small business marketing, TJ Rohleder, Yellow Page ad design
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Yellow Page Ad Design Marketing Strategy #5 is, “Stop Your Ideal Target Prospect in their Tracks with a Dynamite Headline.”
Friday, April 3rd, 2009The headline is “the ad for the ad”. If you fail to attract your ideal prospect’s attention with your headline, what’s in the rest of the ad doesn’t matter because they won’t read it.
Tags: advertising, Larry Conn, marketing, marketing agency, marketing strategy, small business marketing, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | No Comments »