To feature your testimonials prominently, it is a good idea to use a thin line box around them. I use boxes sparingly because it breaks up the copy and makes it harder to read. Too many boxes can wreck havoc with the eye flow in the ad, so do not over do this.
Archive for May, 2009
Yellow Page Ad Design Marketing Strategy #10 is to Feature Your Testimonials Prominently.
Tuesday, May 19th, 2009Tags: advertising, Larry Conn, marketing, marketing agency, marketing strategy, small business marketing, testimonials, Yellow Page ad design
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Yellow Page Ad Design Marketing Strategy #9 is to Headline Your Testimonials.
Friday, May 8th, 2009Using the key benefits of your client and patient testimonials as a small headline above it really drives home the benefits of what you have to offer. I think some examples would help here more than a description, so I will use some of my testimonials as those examples.
Tags: advertising, marketing, marketing agency, marketing strategy, small business marketing, testimonials, Yellow Page ad design
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Yellow Page Ad Design Marketing Strategy #8 is to Implement a Testimonial System that Gets 100% of Your Clients to OBLIGATE THEMSELVES to Giving You a Testimonial.
Monday, May 4th, 2009I review hundreds of print and Yellow Page ad designs per year in my advertising and marketing agency, and one of the most costly, common response killers I see in these ads is having no testimonials. Now if you are prohibited from using testimonials by an overseeing body, I do not recommend breaking their rules and regulations. In those situations, testimonials can be used in your front office in a notebook, or in frames on the walls.
Tags: advertising, Dan Kennedy, marketing, marketing agency, marketing strategy, testimonials, Yellow Page ad design
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