I met TJ Rohleder at a Glazer-Kennedy event in Chicago about 5 years ago. Dan Kennedy, Bill Glazer, Jeff Paul, TJ Rohleder and I were on stage presenting our ideas on copywriting marketing strategies. When we came off stage, a gentleman approached TJ, told him he had come from England to speak with him and offered him $50,000 cash in a briefcase to write a salesletter. To my amazement, TJ looked at the man and with a friendly smile on his face said, “I’m sorry you’ve come so far, but I don’t do any outside work.”