I get this question a lot. While the internet has had an impact on all Media, it has replaced none. “Experts” said that radio was dead when TV was introduced. Why would anyone listen to the radio when they could watch it on TV? But radio has continued to thrive, and so have Yellow Page and print advertisers that practice the 12 Yellow Page Response Triggers®. These are the same 12 response categories I use in my own marketing agency when I design highly profitable advertising for my clients.