Since 2004, I have asked the question of my website visitors, “What is your single greatest challenge when it comes to advertising?” The overwhelming #1 answer was, “Standing out from my competition.” So I created a report that shows you, “14 Ways to Stand Out from the Competition WITHOUT Cutting Your Prices.” This will help [...]
5 Ways Yellow Page Advertisers Can Immediately Increase Their Website Traffic and Sales by Optimizing Their Website
Most Yellow Page Advertisers now also have websites. That’s the good news. Some have abandoned their Yellow Page ad designs only to find out their website produces very few or no sales at all! That’s the bad news. I believe there are 2 main reasons for this: 1) The content of their website reads like an [...]
Yellow Page Ad Design Advice for Dentists
The #1 Media I recommend running your new marketing message in is the Yellow Pages used by your ideal target prospect. If you run your ad in a newspaper, be advised that there are good times, sections, and publications that effect response. Your Yellow Page ad design will determine which type of patient you attract [...]
“Is Your Advertising Budget and Marketing Strategy Positioned to Adapt and Capitalize On the Recent Changes in the Economy, and What Percentage Should I Budget?”
Cutting back on your advertising only GUARANTEES you will have a bad year. So what should small businesses do so that they do not go extinct? Darwin pointed out that “survival of the fittest” was one aspect of avoiding extinction. But more importantly he pointed out that it is the creatures “that are the quickest [...]
“Do You Make These 3 Profit Killing Mistakes in Your Print and Yellow Page Ad Design?”
In my print and Yellow Page ad design business, for years I offered a FREE 60 point ad audit at my website www.InstantYellowPageProfits.com. Because of this FREE Offer, I have reviewed hundreds of print and Yellow Page ads per year, and they all have the same 3 profit killing mistakes. The first profit killing mistake [...]
“Did the Internet Kill Yellow Page Advertising Profits?”
I get this question a lot in my direct-response marketing agency. The short story is that the Internet has affected most all Medias. I would be lying to you if I said that Yellow Pages advertising was unaffected by the Internet. But I am writing to you today because the opportunities that exist in Yellow [...]
Awesome New Mammoth Ski Club Website Launched!
This is not a post about marketing. It is a post about having fun. If you like to ski and like to have fun, check out www.MammothSkiClub.com It has information about ski conditions, reviews of resort, and other helpful posts.
“Seven Deadly Yellow Page Ad Design Mistakes”
Deadly Yellow Page Ad Design Mistake #1 – Is using Image style advertising and your business name as your headline in your print or Yellow Page ad design. This is the biggest overwhelming mistake I see in print and Yellow Page advertising. Small business advertisers try to emulate the huge multi-national company’s ads with Image [...]
“What Yellow Page Ad Design Marketing Strategies Make Your Business Stand Out From the Competition AND Attract New High Income Patients and Clients?”
In my direct response marketing agency, I review thousands of print and Yellow Page ad designs. These Yellow Page ad designs all suffer from the same 2 problems: 1) They use “Image and Branding” style advertising that fails to stand out from the competition. 2) They fail to attract new high income clients. The reason [...]
Search Engines Are Killing Yellow Page Profits – What’s the Next Trend/Wave to Ride?
I’ve been advertising in the Yellow Pages since 1976. Superior Yellow Page ad design was the machine that automatically fed my businesses new clients. But since the “takeover” of most all other Media by the internet, Google has been the “Holy Grail” of driving new patients and clients to your practice or business. What now [...]