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I met TJ Rohleder at a Glazer-Kennedy event in Chicago about 5 years ago. Dan Kennedy, Bill Glazer, Jeff Paul, TJ Rohleder and I were on stage presenting our ideas on copywriting marketing strategies. When we came off stage, a gentleman approached TJ, told him he had come from England to speak with him and offered him $50,000 cash in a briefcase to write a salesletter. To my amazement, TJ looked at the man and with a friendly smile on his face said, “I’m sorry you’ve come so far, but I don’t do any outside work.”

I had never seen anyone turn down $50,000 cash to do anything, so this impressed me. There are very few direct response marketers who are so successful that they do not work for anyone but themselves. TJ is one of the very few. He began in direct response marketing in 1988 and has made over $100 million dollars.

So that was the first time we met. Then serendipity came into play the following day, and TJ wound up sitting right next to me on the shuttle to the airport. We had a chance to chat and struck up a friendship that has grown over the years. I look to TJ as my Mentor as he has helped me build my marketing agency, even though he is actually 1.5 years younger than me.

This month, I went to Wichita, KS to celebrate TJ’s 50^th birthday and he gave me this book he published for his 50^th birthday. TJ has written many good books that can be found on Amazon.com if you just search by author. But his “50 in 50” is a quick read with the 50 greatest things TJ learned in the first 50 years of his life. Then he adds another 50 for good measure, so there are really 100 of the things that he learned that has taken him from obscurity to success. This book is full of good advice for small business marketing.

If you are a small business owner who is not happy with the level of success you have achieved so far in life, then this book has some great shortcuts and tips. And if you are a small business owner who is successful and still desires higher levels of success, then there are many good lessons in here for you too.

There are a lot of great sayings to post where you can see them daily like, “The best product does not always win, but the best marketing always does.”

There are also 2 key ways to deepen your relationship with your customers, 9 Major Marketing Mistakes and How to Avoid Them, the 10 Main Things that Made Us Millions, and lots of sage advice throughout. As a print and Yellow Page ad design expert, I can tell you there is always something new to learn. TJ’s book is a shortcut like a “Cliff’s Notes – How to Succeed in Business” for all small business marketing.

TJ is an articulate, intelligent, world-class direct response marketer that can teach you a lot, if you just read his wisdom in his books.

Tags: advertising, Bill Glazer, business marketing, Dan Kennedy, direct response marketing, Larry Conn, marketing, marketing agency, marketing strategy, small business marketing, TJ Rohleder

This entry was posted on Tuesday, August 25th, 2009 at 6:17 pm and is filed under Book reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.