I get this question a lot. While the internet has had an impact on all Media, it has replaced none. “Experts” said that radio was dead when TV was introduced. Why would anyone listen to the radio when they could watch it on TV? But radio has continued to thrive, and so have Yellow Page and print advertisers that practice the 12 Yellow Page Response Triggers®. These are the same 12 response categories I use in my own marketing agency when I design highly profitable advertising for my clients.
I have clients reporting 900% and even 2000% ROI ON THE FIRST SALE from their Yellow Page advertising. Does that happen in a “dead Media”?
There has been a “thinning of the herd” in Yellow Pages competition as small businesses have built websites, and tried to get them to work. Most are just online brochures that do no selling.
When I review a client’s website, I always see many problems. 99% of all website fail to do basic things like gather contact information on their visitors, set appointments, answer questions in real time, etc… When you look at their website ranking, you see that many times their sites are set up in a way that Google’s bots cannot crawl or even review their site. This fails to get it indexed with Google so that site will not show up in the search results in a favorable position, EVER. Getting your website to work can take years of studying Search Engine Optimization (SEO), Google’s AdWords and many complex sciences.
Yellow Page ads are simple to place annually, and still a very lucrative marketing strategy to build your business or practice. Dan Kennedy teaches that you should have “overwhelming evidence that you are the best choice” in all your advertising. Success in Yellow Page ad design depends on how you stand out from the other ads in a favorable way, and prove that you are the best value with overwhelming evidence right in your small business marketing.
When you can get new clients and make money, you can build your business at a rate your competition can not. And when you design an ad that stands out from the competition and gives overwhelming evidence that you are the best value, you get 300-400% more response and profits than your competition gets on the same size ad. Now you get new clients at 25-33% of what your competition has to pay which is AN INSURMOUNTABLE COMPETITIVE ADVANTAGE.
Mark Twain was quoted as writing this upon seeing his epitaph in the newspaper, “The report of my death was an exaggeration.” The same is true with Yellow Page advertising. The truth is there is still tremendous opportunity to build businesses and make money when you do Yellow Page ad design and advertising correctly.
Tags: advertising, Dan Kennedy, marketing agency, marketing strategy, small business marketing, Yellow Page ad design, Yellow Page advertising
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