Using the key benefits of your client and patient testimonials as a small headline above it really drives home the benefits of what you have to offer. I think some examples would help here more than a description, so I will use some of my testimonials as those examples.
Yellow Page Ad Design Marketing Strategy #9 is to Headline Your Testimonials.
May 8th, 2009Tags: advertising, marketing, marketing agency, marketing strategy, small business marketing, testimonials, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | No Comments »
Yellow Page Ad Design Marketing Strategy #8 is to Implement a Testimonial System that Gets 100% of Your Clients to OBLIGATE THEMSELVES to Giving You a Testimonial.
May 4th, 2009I review hundreds of print and Yellow Page ad designs per year in my advertising and marketing agency, and one of the most costly, common response killers I see in these ads is having no testimonials. Now if you are prohibited from using testimonials by an overseeing body, I do not recommend breaking their rules and regulations. In those situations, testimonials can be used in your front office in a notebook, or in frames on the walls.
Tags: advertising, Dan Kennedy, marketing, marketing agency, marketing strategy, testimonials, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | No Comments »
“Tracks of Passion”
April 28th, 2009“Tracks of Passion” is a story about one man’s passion, his business, the love of his life, his 6 kids, ski teams, fate, opportunity, friends, and his leadership, communication and management skills. Any description I give here will not do this story justice, so you need to get and read this book!
Tags: advertising, Dave McCoy, Eastern Sierra, Mammoth Mountain, print advertising, Robin Morning, Rusty Gregory, Tracks of Passion
Posted in Book reviews | No Comments »
Protected: Dental Yellow Page Profits
April 20th, 2009Posted in Larry Conn Print and Yellow Page ad design | Enter your password to view comments
Yellow Page Ad Design Marketing Strategy #7 is to Display a Powerful Guarantee or Personal Promise.
April 20th, 2009One of the key marketing strategies of print and Yellow Page advertising is to have a guarantee. The ideal guarantee is a complete risk-reversal where you guarantee your clients satisfaction or they get their money back. I know what you’re thinking, “If I give my prospects a money-back guarantee, they’ll all ask for their money back and I’ll go broke!” Well this is the type of thinking you want your competition to have, but not you.
Tags: advertising, Larry Conn, marketing, marketing strategy, print advertising, small business marketing, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | No Comments »
Yellow Page Ad Design Marketing Strategy #6 is having a phenomenal offer in the right location in your ad.
April 15th, 2009Many of the Yellow Page ad designs I audit and review completely lack an offer. The offer is what separates you from your competition and “knocks the prospect off the fence of indecision”.
Tags: Joe Polish, Larry Conn, marketing and advertising, marketing strategy, offers, small business marketing, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | No Comments »
Yellow Page Ad Design Marketing Strategy #5 – additional comments.
April 8th, 2009After writing my last post I remembered a story about a friend of mine, TJ Rohleder who is a very intelligent direct response marketer. TJ has made over $100 Million in his marketing company, and has relayed many interesting stories of his experiences in marketing in our numerous conversations. My favorite TJ story is the one he told me about how he made $18 million with 1 salesletter.
Tags: Add new tag, advertising, Larry Conn, marketing, small business marketing, TJ Rohleder, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | No Comments »
Yellow Page Ad Design Marketing Strategy #5 is, “Stop Your Ideal Target Prospect in their Tracks with a Dynamite Headline.”
April 3rd, 2009The headline is “the ad for the ad”. If you fail to attract your ideal prospect’s attention with your headline, what’s in the rest of the ad doesn’t matter because they won’t read it.
Tags: advertising, Larry Conn, marketing, marketing agency, marketing strategy, small business marketing, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | No Comments »
Yellow Page ad design marketing strategy #4 is, “Tracking Advertising Response from All Sources in Real Time so You Can Immediately Eliminate Unproductive Advertising and Increase Proven Productive Advertising.”
March 25th, 2009Your Yellow Page ad design’s ROI (Return On Investment) is maximized when you track your advertising. It is essential that you know immediately which ads are making the phone ring with qualified prospects, and which ads are not. Accurate tracking is essential to any advertising or promotional campaign for small business marketing.
Tags: advertising, Larry Conn, marketing strategy, small business marketing, tracking advertising, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | 2 Comments »
Yellow Page ad design marketing strategy #3 is “Targeting High-Income Prospects by Speaking to their Expensive Tastes and Luxurious Wants.”
March 21st, 2009I am changing the order of the marketing strategies here because it is important to cover this Yellow Page ad design marketing strategy next. When I first started advertising in the Yellow Pages, there were 1500 competitors in the carpet maintenance/water damage industry in Orange County, CA. Nearly all of them focused on the 1 way they understood about how to stand out from the competition which was having the lowest price. Experience has taught me that being the lowest price provider always results in delivery and customer service problems.
Tags: advertising, high-income prospect, marketing, marketing strategy, pricing, profit margin, small business marketing, Yellow Page ad design, Yellow Page advertising
Posted in Larry Conn Print and Yellow Page ad design | 1 Comment »