I am changing the order of the marketing strategies here because it is important to cover this Yellow Page ad design marketing strategy next. When I first started advertising in the Yellow Pages, there were 1500 competitors in the carpet maintenance/water damage industry in Orange County, CA. Nearly all of them focused on the 1 way they understood about how to stand out from the competition which was having the lowest price. Experience has taught me that being the lowest price provider always results in delivery and customer service problems.
Posts Tagged ‘high-income prospect’
Yellow Page ad design marketing strategy #3 is “Targeting High-Income Prospects by Speaking to their Expensive Tastes and Luxurious Wants.”
Saturday, March 21st, 2009Tags: advertising, high-income prospect, marketing, marketing strategy, pricing, profit margin, small business marketing, Yellow Page ad design, Yellow Page advertising
Posted in Larry Conn Print and Yellow Page ad design | 1 Comment »