The last year has been really challenging for most practices and businesses with the worst recession since the Great Depression. The most important questions you can ask yourself as a small business owner is, “What am I doing RIGHT NOW to quickly adapt my marketing strategies and tactics to attract my ideal target client?”, and “How can I Double my ROI and make my advertising investments really build the practice or business of my dreams?”
Posts Tagged ‘Larry Conn’
What Are You Doing to Adapt Your Marketing Message to Attract Your Ideal Target Client in the Changing and Emerging Economy?
Wednesday, November 18th, 2009Tags: advertising, advertising agency, business marketing, Larry Conn, marketing agency, marketing strategy, small business marketing, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | No Comments »
Book Review, “50 in 50” by TJ Rohleder
Tuesday, August 25th, 2009I met TJ Rohleder at a Glazer-Kennedy event in Chicago about 5 years ago. Dan Kennedy, Bill Glazer, Jeff Paul, TJ Rohleder and I were on stage presenting our ideas on copywriting marketing strategies. When we came off stage, a gentleman approached TJ, told him he had come from England to speak with him and offered him $50,000 cash in a briefcase to write a salesletter. To my amazement, TJ looked at the man and with a friendly smile on his face said, “I’m sorry you’ve come so far, but I don’t do any outside work.”
Tags: advertising, Bill Glazer, business marketing, Dan Kennedy, direct response marketing, Larry Conn, marketing, marketing agency, marketing strategy, small business marketing, TJ Rohleder
Posted in Book reviews | 1 Comment »
Yellow Page Ad Design Marketing Strategy #11 is to Increase Conversion to Sale on the Incoming Call with an Incoming Call Script and/or System
Thursday, June 4th, 2009Sometimes I get calls from a client that I have designed an ad for, and they say that they are getting a lot of calls, but not a lot of new patients. That’s when I know that they have a conversion to sale problem on the incoming call.
Tags: advertising, conversion to sale, Larry Conn, marketing agency, marketing strategy, small business marketing, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | 1 Comment »
Yellow Page Ad Design Marketing Strategy #10 is to Feature Your Testimonials Prominently.
Tuesday, May 19th, 2009To feature your testimonials prominently, it is a good idea to use a thin line box around them. I use boxes sparingly because it breaks up the copy and makes it harder to read. Too many boxes can wreck havoc with the eye flow in the ad, so do not over do this.
Tags: advertising, Larry Conn, marketing, marketing agency, marketing strategy, small business marketing, testimonials, Yellow Page ad design
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Yellow Page Ad Design Marketing Strategy #7 is to Display a Powerful Guarantee or Personal Promise.
Monday, April 20th, 2009One of the key marketing strategies of print and Yellow Page advertising is to have a guarantee. The ideal guarantee is a complete risk-reversal where you guarantee your clients satisfaction or they get their money back. I know what you’re thinking, “If I give my prospects a money-back guarantee, they’ll all ask for their money back and I’ll go broke!” Well this is the type of thinking you want your competition to have, but not you.
Tags: advertising, Larry Conn, marketing, marketing strategy, print advertising, small business marketing, Yellow Page ad design
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Yellow Page Ad Design Marketing Strategy #6 is having a phenomenal offer in the right location in your ad.
Wednesday, April 15th, 2009Many of the Yellow Page ad designs I audit and review completely lack an offer. The offer is what separates you from your competition and “knocks the prospect off the fence of indecision”.
Tags: Joe Polish, Larry Conn, marketing and advertising, marketing strategy, offers, small business marketing, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | No Comments »
Yellow Page Ad Design Marketing Strategy #5 – additional comments.
Wednesday, April 8th, 2009After writing my last post I remembered a story about a friend of mine, TJ Rohleder who is a very intelligent direct response marketer. TJ has made over $100 Million in his marketing company, and has relayed many interesting stories of his experiences in marketing in our numerous conversations. My favorite TJ story is the one he told me about how he made $18 million with 1 salesletter.
Tags: Add new tag, advertising, Larry Conn, marketing, small business marketing, TJ Rohleder, Yellow Page ad design
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Yellow Page Ad Design Marketing Strategy #5 is, “Stop Your Ideal Target Prospect in their Tracks with a Dynamite Headline.”
Friday, April 3rd, 2009The headline is “the ad for the ad”. If you fail to attract your ideal prospect’s attention with your headline, what’s in the rest of the ad doesn’t matter because they won’t read it.
Tags: advertising, Larry Conn, marketing, marketing agency, marketing strategy, small business marketing, Yellow Page ad design
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Yellow Page ad design marketing strategy #4 is, “Tracking Advertising Response from All Sources in Real Time so You Can Immediately Eliminate Unproductive Advertising and Increase Proven Productive Advertising.”
Wednesday, March 25th, 2009Your Yellow Page ad design’s ROI (Return On Investment) is maximized when you track your advertising. It is essential that you know immediately which ads are making the phone ring with qualified prospects, and which ads are not. Accurate tracking is essential to any advertising or promotional campaign for small business marketing.
Tags: advertising, Larry Conn, marketing strategy, small business marketing, tracking advertising, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | 2 Comments »