The last year has been really challenging for most practices and businesses with the worst recession since the Great Depression. The most important questions you can ask yourself as a small business owner is, “What am I doing RIGHT NOW to quickly adapt my marketing strategies and tactics to attract my ideal target client?”, and “How can I Double my ROI and make my advertising investments really build the practice or business of my dreams?”
Posts Tagged ‘marketing agency’
What Are You Doing to Adapt Your Marketing Message to Attract Your Ideal Target Client in the Changing and Emerging Economy?
Wednesday, November 18th, 2009Tags: advertising, advertising agency, business marketing, Larry Conn, marketing agency, marketing strategy, small business marketing, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | No Comments »
Is Yellow Page Advertising a “Dead Media” in the Internet Era?
Tuesday, September 1st, 2009I get this question a lot. While the internet has had an impact on all Media, it has replaced none. “Experts” said that radio was dead when TV was introduced. Why would anyone listen to the radio when they could watch it on TV? But radio has continued to thrive, and so have Yellow Page and print advertisers that practice the 12 Yellow Page Response Triggers®. These are the same 12 response categories I use in my own marketing agency when I design highly profitable advertising for my clients.
Tags: advertising, Dan Kennedy, marketing agency, marketing strategy, small business marketing, Yellow Page ad design, Yellow Page advertising
Posted in Larry Conn Print and Yellow Page ad design | 1 Comment »
Book Review, “50 in 50” by TJ Rohleder
Tuesday, August 25th, 2009I met TJ Rohleder at a Glazer-Kennedy event in Chicago about 5 years ago. Dan Kennedy, Bill Glazer, Jeff Paul, TJ Rohleder and I were on stage presenting our ideas on copywriting marketing strategies. When we came off stage, a gentleman approached TJ, told him he had come from England to speak with him and offered him $50,000 cash in a briefcase to write a salesletter. To my amazement, TJ looked at the man and with a friendly smile on his face said, “I’m sorry you’ve come so far, but I don’t do any outside work.”
Tags: advertising, Bill Glazer, business marketing, Dan Kennedy, direct response marketing, Larry Conn, marketing, marketing agency, marketing strategy, small business marketing, TJ Rohleder
Posted in Book reviews | 1 Comment »
Yellow Page Ad Design Marketing Strategy #11 is to Increase Conversion to Sale on the Incoming Call with an Incoming Call Script and/or System
Thursday, June 4th, 2009Sometimes I get calls from a client that I have designed an ad for, and they say that they are getting a lot of calls, but not a lot of new patients. That’s when I know that they have a conversion to sale problem on the incoming call.
Tags: advertising, conversion to sale, Larry Conn, marketing agency, marketing strategy, small business marketing, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | 1 Comment »
Yellow Page Ad Design Marketing Strategy #10 is to Feature Your Testimonials Prominently.
Tuesday, May 19th, 2009To feature your testimonials prominently, it is a good idea to use a thin line box around them. I use boxes sparingly because it breaks up the copy and makes it harder to read. Too many boxes can wreck havoc with the eye flow in the ad, so do not over do this.
Tags: advertising, Larry Conn, marketing, marketing agency, marketing strategy, small business marketing, testimonials, Yellow Page ad design
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Yellow Page Ad Design Marketing Strategy #9 is to Headline Your Testimonials.
Friday, May 8th, 2009Using the key benefits of your client and patient testimonials as a small headline above it really drives home the benefits of what you have to offer. I think some examples would help here more than a description, so I will use some of my testimonials as those examples.
Tags: advertising, marketing, marketing agency, marketing strategy, small business marketing, testimonials, Yellow Page ad design
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Yellow Page Ad Design Marketing Strategy #8 is to Implement a Testimonial System that Gets 100% of Your Clients to OBLIGATE THEMSELVES to Giving You a Testimonial.
Monday, May 4th, 2009I review hundreds of print and Yellow Page ad designs per year in my advertising and marketing agency, and one of the most costly, common response killers I see in these ads is having no testimonials. Now if you are prohibited from using testimonials by an overseeing body, I do not recommend breaking their rules and regulations. In those situations, testimonials can be used in your front office in a notebook, or in frames on the walls.
Tags: advertising, Dan Kennedy, marketing, marketing agency, marketing strategy, testimonials, Yellow Page ad design
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Yellow Page Ad Design Marketing Strategy #5 is, “Stop Your Ideal Target Prospect in their Tracks with a Dynamite Headline.”
Friday, April 3rd, 2009The headline is “the ad for the ad”. If you fail to attract your ideal prospect’s attention with your headline, what’s in the rest of the ad doesn’t matter because they won’t read it.
Tags: advertising, Larry Conn, marketing, marketing agency, marketing strategy, small business marketing, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | No Comments »
The 12 Proven Insider Business Marketing Strategies GUARANTEED to Maximize Profits and ROI from Your Yellow Pages Advertising Design in ANY Economy, marketing strategy #2 – “Why You Need to Predetermine Which Local Yellow Page Publisher is Used by Your Ideal Target Prospect so that You Do Not Become an Advertising Victim”
Saturday, March 14th, 2009In my last post, I covered proven insider business marketing strategy #1 which is using Emotional Direct Response Marketing to immediately increase your ROI within 30 – 45 days every time you advertise.
Tags: advertising, marketing, marketing agency, marketing strategy, small business marketing, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | 1 Comment »
How to Use Emotional Direct Response Marketing for Highly Profitable Yellow Pages and Print Ad Design
Monday, March 9th, 2009I promised in my last post that I would cover the 12 Proven Insider Business Marketing Strategies GUARANTEED to Maximize Profits and ROI from Your Yellow Pages Advertising Design in ANY Economy.
Tags: advertising, advertising agency, marketing, marketing agency, marketing strategies, small business marketing, Yellow Pages ad design
Posted in Larry Conn Print and Yellow Page ad design | 1 Comment »