The last year has been really challenging for most practices and businesses with the worst recession since the Great Depression. The most important questions you can ask yourself as a small business owner is, “What am I doing RIGHT NOW to quickly adapt my marketing strategies and tactics to attract my ideal target client?”, and “How can I Double my ROI and make my advertising investments really build the practice or business of my dreams?”
Posts Tagged ‘Yellow Page ad design’
What Are You Doing to Adapt Your Marketing Message to Attract Your Ideal Target Client in the Changing and Emerging Economy?
Wednesday, November 18th, 2009Tags: advertising, advertising agency, business marketing, Larry Conn, marketing agency, marketing strategy, small business marketing, Yellow Page ad design
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Is Yellow Page Advertising a “Dead Media” in the Internet Era?
Tuesday, September 1st, 2009I get this question a lot. While the internet has had an impact on all Media, it has replaced none. “Experts” said that radio was dead when TV was introduced. Why would anyone listen to the radio when they could watch it on TV? But radio has continued to thrive, and so have Yellow Page and print advertisers that practice the 12 Yellow Page Response Triggers®. These are the same 12 response categories I use in my own marketing agency when I design highly profitable advertising for my clients.
Tags: advertising, Dan Kennedy, marketing agency, marketing strategy, small business marketing, Yellow Page ad design, Yellow Page advertising
Posted in Larry Conn Print and Yellow Page ad design | 1 Comment »
Yellow Page Ad Design Marketing Strategy #12 is to Use Handwritten Notes to Draw Attention
Friday, July 31st, 2009My Mentor, Dan Kennedy, has taught the value of the handwritten notes marketing strategy in print ads, Yellow Page ad design, and sales letters for decades. Direct response marketing and advertising agencies are just beginning to catch on to this marketing strategy as you can see in some corporate advertising like from UPS. (United Postal Service)
Tags: advertising, Dan Kennedy, direct response marketing, marketing, marketing strategy, print advertising, profitable marketing strategy, Yellow Page ad design
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Yellow Page Ad Design Marketing Strategy #11 is to Increase Conversion to Sale on the Incoming Call with an Incoming Call Script and/or System
Thursday, June 4th, 2009Sometimes I get calls from a client that I have designed an ad for, and they say that they are getting a lot of calls, but not a lot of new patients. That’s when I know that they have a conversion to sale problem on the incoming call.
Tags: advertising, conversion to sale, Larry Conn, marketing agency, marketing strategy, small business marketing, Yellow Page ad design
Posted in Larry Conn Print and Yellow Page ad design | 1 Comment »
Yellow Page Ad Design Marketing Strategy #10 is to Feature Your Testimonials Prominently.
Tuesday, May 19th, 2009To feature your testimonials prominently, it is a good idea to use a thin line box around them. I use boxes sparingly because it breaks up the copy and makes it harder to read. Too many boxes can wreck havoc with the eye flow in the ad, so do not over do this.
Tags: advertising, Larry Conn, marketing, marketing agency, marketing strategy, small business marketing, testimonials, Yellow Page ad design
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Yellow Page Ad Design Marketing Strategy #9 is to Headline Your Testimonials.
Friday, May 8th, 2009Using the key benefits of your client and patient testimonials as a small headline above it really drives home the benefits of what you have to offer. I think some examples would help here more than a description, so I will use some of my testimonials as those examples.
Tags: advertising, marketing, marketing agency, marketing strategy, small business marketing, testimonials, Yellow Page ad design
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Yellow Page Ad Design Marketing Strategy #8 is to Implement a Testimonial System that Gets 100% of Your Clients to OBLIGATE THEMSELVES to Giving You a Testimonial.
Monday, May 4th, 2009I review hundreds of print and Yellow Page ad designs per year in my advertising and marketing agency, and one of the most costly, common response killers I see in these ads is having no testimonials. Now if you are prohibited from using testimonials by an overseeing body, I do not recommend breaking their rules and regulations. In those situations, testimonials can be used in your front office in a notebook, or in frames on the walls.
Tags: advertising, Dan Kennedy, marketing, marketing agency, marketing strategy, testimonials, Yellow Page ad design
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Yellow Page Ad Design Marketing Strategy #7 is to Display a Powerful Guarantee or Personal Promise.
Monday, April 20th, 2009One of the key marketing strategies of print and Yellow Page advertising is to have a guarantee. The ideal guarantee is a complete risk-reversal where you guarantee your clients satisfaction or they get their money back. I know what you’re thinking, “If I give my prospects a money-back guarantee, they’ll all ask for their money back and I’ll go broke!” Well this is the type of thinking you want your competition to have, but not you.
Tags: advertising, Larry Conn, marketing, marketing strategy, print advertising, small business marketing, Yellow Page ad design
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Yellow Page Ad Design Marketing Strategy #6 is having a phenomenal offer in the right location in your ad.
Wednesday, April 15th, 2009Many of the Yellow Page ad designs I audit and review completely lack an offer. The offer is what separates you from your competition and “knocks the prospect off the fence of indecision”.
Tags: Joe Polish, Larry Conn, marketing and advertising, marketing strategy, offers, small business marketing, Yellow Page ad design
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Yellow Page Ad Design Marketing Strategy #5 – additional comments.
Wednesday, April 8th, 2009After writing my last post I remembered a story about a friend of mine, TJ Rohleder who is a very intelligent direct response marketer. TJ has made over $100 Million in his marketing company, and has relayed many interesting stories of his experiences in marketing in our numerous conversations. My favorite TJ story is the one he told me about how he made $18 million with 1 salesletter.
Tags: Add new tag, advertising, Larry Conn, marketing, small business marketing, TJ Rohleder, Yellow Page ad design
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