I get this question a lot. While the internet has had an impact on all Media, it has replaced none. “Experts” said that radio was dead when TV was introduced. Why would anyone listen to the radio when they could watch it on TV? But radio has continued to thrive, and so have Yellow Page and print advertisers that practice the 12 Yellow Page Response Triggers®. These are the same 12 response categories I use in my own marketing agency when I design highly profitable advertising for my clients.
Posts Tagged ‘Yellow Page advertising’
Is Yellow Page Advertising a “Dead Media” in the Internet Era?
Tuesday, September 1st, 2009Tags: advertising, Dan Kennedy, marketing agency, marketing strategy, small business marketing, Yellow Page ad design, Yellow Page advertising
Posted in Larry Conn Print and Yellow Page ad design | 1 Comment »
Yellow Page ad design marketing strategy #3 is “Targeting High-Income Prospects by Speaking to their Expensive Tastes and Luxurious Wants.”
Saturday, March 21st, 2009I am changing the order of the marketing strategies here because it is important to cover this Yellow Page ad design marketing strategy next. When I first started advertising in the Yellow Pages, there were 1500 competitors in the carpet maintenance/water damage industry in Orange County, CA. Nearly all of them focused on the 1 way they understood about how to stand out from the competition which was having the lowest price. Experience has taught me that being the lowest price provider always results in delivery and customer service problems.
Tags: advertising, high-income prospect, marketing, marketing strategy, pricing, profit margin, small business marketing, Yellow Page ad design, Yellow Page advertising
Posted in Larry Conn Print and Yellow Page ad design | 1 Comment »