InstantYellowPageProfits.com

Your Yellow Page ad design’s ROI (Return On Investment) is maximized when you track your advertising. It is essential that you know immediately which ads are making the phone ring with qualified prospects, and which ads are not. Accurate tracking is essential to any advertising or promotional campaign for small business marketing.

For years, I have been recommending tracking you advertising as part of your incoming call procedure. But what I have learned is that when you add the human element, you get less than precise tracking. Receptionists have been known to “Make up” results when they forget to do the tracking while still on the call so having this done by your staff will produce inaccurate results.

The very best tracking is automatic tracking by special local phone numbers. I know of a guy who built a million-dollar real estate business almost overnight with a large radio advertising campaign. What puzzled me was how he didn’t go broke on his advertising like most people would have done. So when I saw him in person, I asked him just how he was able to accomplish such amazing results in such a short period of time.

He explained to me that he tracked each of his ads with a different local phone number. Each time one of his ads would come out, he would look on the call tracker feature on the Internet that day, and make decisions on which advertising was working based on real-time ad response. He could even tell when an ad that had been working had ceased to be as effective because of the timeliness of the information.

This is a new service that has not been available before. This is much more sophisticated than other call tracker numbers that are available because:

1) Automatic call tracking gives you results on the Internet in real-time, the same day.

2) Automatic call tracking gives you the geographical location where your calls are originating so you can target your most responsive area locally with targeted direct mail. (Your competition will never know how you did this.)

3) The automatic call tracking I recommend even has what is called “Call Whisper” where you will hear the source of your call “Whispered” into your ear at the beginning of the call. This is especially important if you have more than one offer or are testing offers.

4) The automatic call tracker is perfect for advertisers who use more than 1 Media or are testing ROI in a new Media. This way you can immediately cancel the poor ROI advertising, and extend or expand the most highly profitable advertising.

This is one of the tricks I have been doing behind the scenes with Yellow Page ad design that has my clients reporting between 9 to 1 and 20 to 1 ROI on their Yellow Page advertising when others are losing money on every advertising and promotional campaign they attempt.

I have combined this automatic call tracker with my testimonial system that gets 100% of your clients to OBLIGATE THEMSELVES to give you a testimonial, but it is only available by calling my office at (949)278-4731. So now you can have raving testimonials in your perfectly tracked advertising. Any business that is spending money on advertising will love this way to maximize ROI on every advertising and promotional campaign. Any small business that is spending money on advertising and not using this new automatic call tracker tool is at a significant disadvantage. You can only improve what is accurately tracked.

Tags: advertising, Larry Conn, marketing strategy, small business marketing, tracking advertising, Yellow Page ad design

This entry was posted on Wednesday, March 25th, 2009 at 1:02 pm and is filed under Larry Conn Print and Yellow Page ad design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.