Direct Response Graphic Design for Print

and Yellow Page Ad Design

One of the most difficult things to accomplish with a direct-response advertisement is getting the graphic artist to follow your instructions. While they mean well, they will do things to “balance the graphics and make it look pretty” that will kill the eye flow through the ad and kill the response. I see so many ads that have the graphics located so that the prospects’ eye jumps over most of the compelling copy, and the prospect misses most of your marketing message.

I have an excellent graphic artist that I have trained and worked with for more than 127 ads. She has been trained to get the eye flow perfect by locating each response trigger in the correct position for maximum response and profits. And when the eye flow is perfect, your response and profits always go up.

If you need a great graphic design by a really good graphic artist, email me at support@InstantYellowPageProfits.com with the details of your project, your deadline, etc…. and I will get back with you promptly with the best way to accomplish what you are trying to do.

Remember, great advertising profits start with a great layout for both print advertising and website layouts.