I’ve been advertising in the Yellow Pages since 1976. Superior Yellow Page ad design was the machine that automatically fed my businesses new clients. But since the “takeover” of most all other Media by the internet, Google has been the “Holy Grail” of driving new patients and clients to your practice or business. What now gives the dentists I consult tons of new patients is being on Page 1 of Google.
I’ve been studying Search Engine Optimization (SEO) for more than 3 years now, and I seem to have cracked the code. Many “SEO Experts” say they can get you on Google page 1, but then they get you there for a low volume search term that no one uses so it drives no new clients to your business. They trick you.
But I have figured out how to get on Google page 1, sometime position 1 for Google search for your top keywords that bring new patients, and I can tell you from experience, it does give you a lot of free traffic to your website.
For this website I am on Google page 1 position 1 for my top 2 keywords which are “Larry Conn” and “Yellow Page ad design”. If you Google Yellow Page ad design as I write this I am google page 1, position 1. If you Google Larry Conn, I am positions 1-4 to 1-6 depending on where you target your search results. Getting multiple positions on Google’s page 1 is another trick that makes you DOMINATE Google free local and international traffic.
For another website I own, www.MammothSkiClub.com, I have page 1 in Google search placement for 25-30 top keywords, and that drives hundreds of people to the website in the off-season, and thousands to the site each month during the 9 months of ski season. It’s complex how to achieve these results. Every case is different, and needs to be evaluated as such. If you need help with this for your practice or business, let me know and we’ll talk about where you are and what you’ll need to do to get on page 1 0f Google.
But what will be the next trend you will want to ride like a wave? I can tell you, all the indicators are there for everyone to see. You see electronics manufacturers are now shipping more mobile devices (Ipads, smart phones, and tablets) than laptops and desktop computers. The writing is on the wall. The next big trend medical and dental practices will need to pay attention to is prospects accessing their website on mobile devices, still using Google and Google Local.
You can tell from your Google Analytics data on your website, how many people are accessing your website by mobile devices by the browsers they are using. Very soon you will see that more visitors to your medical and dental websites are using mobile devices than computers, which means you need to plan for that in your layout and website format, so that your website information can be easily accessed by both mobile devices and computers.
There is a lot of jargon that I could tell you you need, but, bottom line, YOU NEED TO PREPARE FOR THIS CHANGE BEFORE YOUR COMPETITION SO YOU DON’T GET LEFT IN THE DUST ON THIS NEXT TREND CHANGE.