Tools - Instant Yellow Page Profits - Direct Response Print and Yellow Page Advertising Design by Larry Conn

Here’s What Some of My Profit Patrol Members
Had to Say:

“I just returned from a famous dental marketer’s conference, and I showed them the Yellow Page advertising I created with your Instant Yellow Page Profits™ Mastery System. The marketing experts giving the conference said in their 20 years of consulting to dentists, it was the best dental Yellow Page advertising they had ever seen! Thanks Larry.”
-Dr. Jeffrey Prager, DDS

“Understanding and using direct response marketing in Yellow Page advertising makes perfect sense! The segment by segment format made for easy reading and understanding. This is the first time I’ve been confident enough to run a full page ad. I’m excited about my ad and how I will stand out from the other dental ads in the book. Thanks again!”
-Dr. Stella’s Children’s Dentistry

“This is the first time in 22+ years of practice I feel confident about generating exceptional returns on my Yellow Page advertising.”
- Dr. Brian Secrist, DDS, PC

“Your Mastery System is easy to understand and implement. Copious examples reveal common mistakes and how to correct them, or avoid them altogether. My expectation is that my ad will DOMINATE my Yellow Page heading resulting in a significant increase in my Return On Investment.”
-Dr. Mark Prather, Chiropractor

“The depth and clarity of the content was very organized and detail oriented. Your Mastery System was very helpful in designing winning Yellow Page advertising!”
-Dr. Patrick McClusky

“My ad now brings in an average of 7 calls per week, up from 3.8 calls per week. But the amazing part is that the conversion to sale on these patients is now UP from 32% to 40%! I use it in the Yellow Pages and my local newspaper.”
- Dr. Alexander Covey

“Larry’s Yellow Page advertising systems have proven themselves to be the industry standard with tens of millions of dollars of documented profit increases. All others try to compare to and equal his process which produces such profound profits it’s like you turned on the faucet, the handle broke off, and your profits come gushing forth in an endless stream. I know Larry’s Instant Yellow Page Profits systems blow all the other imitators away.”
-Rich Selby

“We are making money with our Yellow Page advertising, but now by taking some of Larry’s advice, we are going to generate a LOT more revenue over the coming years. Heck, we spend almost $50,000 per year on Yellow Page advertising right now. Once we get these ads changed and upgraded over the next few months, we will be getting probably $3 or $4 to $1 Return On Investment! I give Larry my highest recommendation.”
-Chauncey Hutter, Jr., Real Tax Business Success

“Larry is a very bright marketer. He’s become an expert on how to maximize the results of Yellow Page advertising.”
-Joe Polish, President of Piranha Marketing

“I gotta tell you Larry, I really love your Instant Yellow Page Profits™ Mastery System!”
-Brian Sacks, Loan Officers Marketing Expert

“Larry, I’m glad I had a chance to meet you in Cleveland at the Glazer/Kennedy Information Marketing Summit. I read the manual and listened to the CD’s I really enjoyed the materials and the simplicity of the system you created. Thinking I don’t need your system almost cost me tens of thousands in profits, per year! Thanks for being patient with me. Now the increased competition in my field doesn’t worry me a bit. Thanks!”
-Tom Nardone, Pre-Foreclosure Marketing Expert

“I received your Instant Yellow Page Profits™ Mastery System, and within 3 days I was able to design my Yellow Page advertising using your suggestions on response triggers, their placement, ad size and layouts that work.”
-Wayne O’Bryan, Attorney

“This is the very first, step-by-step, point by point Yellow Page advertising instruction I have come across. If a person will just follow your instructions, their Yellow Page response and closing ratio should explode!”
-John Davis, John Davis’s Tree Service

“I made so much from my new Yellow Page advertising that I paid for the whole years advertising the first 6 weeks the ad appeared. Thanks Larry! Your 12 Yellow Page Response Triggers really work!”
-Phil Baker, Tax Service

“Larry, this is a “Kick Ass” ad! It certainly communicates what we do, and why the prospect should choose us over the competition.”
-Dr. James Fairfield

“Now I have more calls to my office, more new patients, and more income!”
-Dr. Mike Dossett, DDS

“Larry, your Mastery System spells out A-Z the best way to create Yellow Page advertising that works! Its’ fill-in-the-blank simplicity works beautifully. I thought it was fantastic! No Real Estate investor should be without this system.”
- Matt Gillogly, Real Estate Investors Marketing Expert

“The new Yellow Pages book just came out, and today I answered all the calls at our office while our 2 receptionists attended a seminar. I couldn’t believe the response! I would say that 90% of our calls were from the Yellow Pages advertising! I had to put in a 12 hour day just to be sure I printed up all the Work Orders correctly. We are booked solid.”
-Judy and Steve Ransom, Winners of their Industries Highest Award and a brand new Corvette! -Pres. Daystar Cleaning Inc

“You have created an excellent tool for constructing and implementing the triggers of direct response advertising into the Media of Yellow Page advertising. I was really impressed by the format of the system. You actually have more than just Yellow Page advertising information. You actually have a lifetime analysis of direct response marketing fundamentals, and case histories of what you did, what worked, and what didn’t. Your clear thinking and precise explanation makes it an easy to apply system because of its fill-in-the-blank format.”
-Dave Keiter, Winner of his Industries Highest Award for 2002, and a Jaguar convertible. -Owner, Yellow Van Cleaning

“The depth and clarity are great, but the real blessing comes with the illustrations-here a picture is worth a $1000! Being able to SEE how a Yellow Page advertising expert would do it is AWESOME!!!
- Ken Stuart, -Real Estate Investor

“Your information tied all the marketing training I’ve had together, and directed it to the Yellow Page advertising. Great Job!”
-Beth Emmers, Real Estate Investor

“It was helpful to have the examples of what works, and what to avoid. I appreciate the extra detail and explanation because I have no background in Yellow Page advertising or marketing.”
-Wayne Busch

“This system made a monumental task into a simple follow the numbers process. So easy to follow. Location of each key response trigger specified by ad size. The in depth description of what each response trigger required made it possible to have a headline that really grabs attention and response. Our Yellow Page advertising now gets the prospect involved, and is much more compelling than possible before!”
- Ron Guidetti

“The fill-in-the-blank format is easy to understand, and I was able to customize my Yellow Page advertising to my practice. I really liked the process you designed to get a testimonial from every client.”
-Dr. Lanny Jacob

“Your ad evaluation and feedback on my existing Yellow Page advertising was extremely helpful and eye-opening! This is a very user-friendly Yellow Page profits system. It was a wealth of information to draw upon. Learning to use the psychological sequence, continuity, and layout is a big help.”
- Edward Bove, Tax Express

“Excellent! Not only did it help me prepare powerful Yellow Page advertising, but it helped me become more clear in understanding what we truly offer our customers. Instant Yellow Page Profits clearly defines the individual key components to profitable print advertising.”
-Mark Bogue, Florida Property Solutions

“I’ve studied lots of direct marketing ideas, and still my mind was packed with new ideas. Larry gives you easy to understand and easy to implement ideas for your specific Yellow Page advertising. He really does all the work for you!”
- Keith Laseter, Master Tax

EXCELLENT advice! You have far exceeded my expectations and this has been one of the most powerful, informative and potentially profitable relationships I have been privileged to participate in since I started my real estate business several years ago.
-Brian Urbanski, Abbrey Homes

“Your system helped clear up years of confusion about Yellow Page advertising. Now I know how to define what we do, how to say it in a way that is attractive to my ideal prospect, and create more profits and ROI from all my Yellow Page advertising.”
-Jim Rohr, Gold Coast Lending

“My Yellow Page profits have doubled since I discovered your Gold Mastery system.”
-Jeff Riopelle, MD

“The theory behind your system made the job of designing custom Yellow Page advertising quick and easy. The Gold Mastery system has given me the knowledge to really analyze my Yellow Page advertising campaigns and reliably track the response so I can assure their success.”
-Anthony Jackson, Computer Paramedics

“Thank you for sending me your Gold-Yellow Page Mastery System. I must say it is awesome! Without a doubt you are the No. 1 authority in Yellow Page advertising- period. Thank you for sharing your wealth of knowledge and experience. Thanks and best wishes.”
-Andrew Coppin, UK.

“Excellent! Without your system I would not know where to begin in crafting good Yellow Page advertising. Your materials have allowed me to avoid the great and timely expense of “experimenting” with Yellow Page advertising.”
-Dan Monahan, Attorney

“Applying your principles increased my ad response 80% before I even had time to get your ad critique! I have used Yellow Page advertising for over 20 years and have always had pretty good results. Now they are better than ever!”
- Dennis D. Wong, DDS

“I feel that by using the knowledge I have gained I will be able to create Yellow Page advertising that can be used as direct mail, newspaper, or fliers that will generate more calls, target the clients I want, and have these prospects sold before they dial my number!”
- Erik Gardner

Larry Conn is the recommended expert in the following 5 best-selling direct marketing books.

Bill Glazer’s #1 Bestseller at Amazon.com for Marketing

Entrepreneur’s Book Larry Conn Co-Authored

Jimmy Vee and Travis Miller’s Bestseller.Larry has also been featured in Dan Kennedy’s Updated “Magnetic Marketing”, TJ Rohleder’s “How to Master the Art of Yellow Page and Print Advertising”, and was Nominated for the John Caples “Excellence in Advertising” Award.

Welcome! This website has been created to be your #1 internet resource for creating strategic small business marketing systems to increase dental and medical professionals advertising profits in print and Yellow Pages advertising, as well as your website! It is my goal to give you the wisdom and tools you need to maximize your advertising Return On Investment (ROI), and your medical practice’s profits.
Hi, my name is Larry Conn. I started Instant Yellow Page Profits as an online advertising agency in 2004 to increase print and Yellow Page advertising profits, specifically for small businesses. Since then, I have been delivering what my clients call “Dan Kennedy-style direct response marketing” to hundreds of happy clients in 47 states and 9 foreign countries. Over the last 23 years, I have intensively studied direct response marketing and advertising reading over 1200 books related to small business marketing and advertising. Since 1998, I have paid the top direct response marketing coaches in the world to be active in their coaching programs. This has generated such exciting advertising profits that I am now the recommended expert for print and Yellow Pages advertising in the 5 top selling small business marketing books by the world’s top direct-response marketing experts listed to the right.

“Larry Conn is a very bright marketer. He’s become an expert on how to maximize the results of Yellow Pages space. That’s why I interviewed him for my Genius Network Interview Series in 2003.” -Joe Polish, President of Piranha Marketing

In 2007, I spoke at Dr. Tom Orent’s Patient Attraction Event in Boston showing dentists how to create highly profitable print and Yellow Pages advertising. I have also been a featured speaker at Ed O’Keefe’s Dental Marketing event in Chicago, and Jay Geier of The Scheduling Institute’s New Patient event in Atlanta. Since then, I have created dental marketing strategies and profitable advertising for more than 347 dental practices nationwide. Top dental marketing coaches have used me as their “secret weapon” for their clients since 2007.Here’s what top Dental Marketing Coaches have said about my work:

“When it comes to profitable Yellow Page ad design, I give Larry Conn my highest recommendation.”

– Dr. Tom Orent, 1000 Gems Insiders Circle

“If you want profitable new high-income patients from your advertising, I’ve been recommending Larry Conn since 2006 with excellent results!”

- Jay Geier, The Scheduling Institute

“Larry Conn is an absolute master at Yellow Page and print advertising!”

-Ed O’Keefe, President, Dentist Profits

The Direct-Response Marketing I have studied so intensively and applied with such amazing results in Yellow Pages and print advertising is not limited to words on paper, but translates perfectly to copy and “smart-phone friendly” layouts for websites. My experience in running my own successful e-commerce websites dates back to 2004. So in 2011, Instant Yellow Page Profits expanded into a full service direct-response advertising agency including these website services:

Website Hosting
Website Traffic and Keyword Tracking Analytics
Keyword Mining to Determine Which Keywords Convert to Sales
Data Interpretation to Increase Return On Your Advertising Investment
Direct-Response Website Upgrades Package Adds 6 Key Direct-Response Components
Pay-Per-Click with Google Ad Words and/or Facebook Ads to Drive Traffic to your Website*
Search Engine Optimization (SEO) Services to Out Position your Competitors and Get on the Front Page of Google for Tons of Free Traffic to your Website*

*These services are available only on an Area Exclusive basis to maximize your profits, and dominate your area and competition on Google. To see what I mean by market domination, Google “Larry Conn”, and you will see what I mean. We’ve learned by using call tracker phone numbers that 70% of searches on the internet ARE IN THE OWNER OF THE BUSINESS OR PRACTICES PERSONAL NAME. When you Google “Larry Conn” you will see I occupy the first 4-5 listings internationally for Larry Conn. Local market domination is easier than international market domination, so getting your business listed on the first page of Google will give you tons of free, targeted website traffic.

Golden Rule Product Creation and Pricing

I live my life by the Golden Rule, which my mother recited as, “Do unto others as you would have them do unto you.” When it comes to the products I create, I always ask, “What resources do I wish I had before I had to learn this the hard way? What would be the most efficient and direct path to the desired result for my clients? What assistance is going to give my clients the easiest path to increased profits? How can I deliver this information to my clients in the most useful form, make it easy to afford, and payback my clients’ investment in the resource quickly, many times over?”

You can be sure that I know how you feel, because I’ve been exactly where you are in my distant past, trying to figure out the marketing in my previous service businesses, and felt the same way you probably do right now, frustrated with my advertising Return On Investment, and the lack of consistent growth of my business.

I personally promise to lead you directly to the proven solutions I have found that produce the best results by researching and applying Direct-Response Marketing personally to my 5 businesses and hundreds of my clients practices and small businesses for the last 36 years.

All the products and “Done For You Advertising Agency Services” I offer have been created and priced according to this Golden Rule principle.

Now I’m not one of those advertising experts that will promise you results I cannot deliver. I will not promise you the moon, and then deliver less. Increasing your advertising profits is a step-by-step process.

My 36 years of advertising experience has proven that the first thing I need to do is diagnose your situation before I can prescribe a solution, especially when it comes to Website SEO, Pay-Per-Click Services, Keyword Mining, Website Advertising, and Traffic Data Interpretation.

The best way to get to an ideal advertising solution for you is to schedule a 15 or 30-minute personal strategic planning session with me to discuss your current situation, your advertising goals, and get a plan of action on what to do to maximize your advertising budget while growing your profits. Personal strategic planning sessions are available on a first come, first served basis by application only. Up to $100 of your strategic planning session fee can be applied to any products and/or services available at this website when purchased within 72 hours of your strategic planning session.

Clients interested in an Area Exclusive service will receive a full refund of their consulting fee if their local area and vocation are already taken. So you have nothing to lose and everything to gain by scheduling your personal strategic planning session right now, before your area exclusive opportunity is taken by your local competition.

New Client Offer: 50% Off Your Strategic Planning Session!!! Click here for a 15-30 minute strategic planning session form.

For further assistance with increasing your advertising profits, simply click on the icon that best describes your needs below:

Advertising Tracking and Testing

6) Tracking of every advertising promotion is essential so you can increase the advertising that works best, and delete advertising that provides little or no profits. I used to believe the best way to track your advertising is to ask each caller where they heard of you. But I have found that you get really inaccurate tracking results for a lot of reasons by tracking advertising response by humans. The best and only 100% accurate way to track each advertising promotion automatically is with a specific phone number for that advertising promotion. Automatic tracking removes the human errors made, and delivers 100% accurate tracking of ad response in real time. This way you can make intelligent decisions on your advertising, and save a lot of money normally wasted on advertising that does not work. Tracking for any of your online or offline advertising is accomplished automatically with an individual call-tracker phone number for each advertisement, so you can clearly see how each ad is performing in real-time. The call tracking phone number packages insure accurate advertising response tracking, and data interpretation. This is the first step to accurately tracking ALL your advertising. So now you can eliminate the wasted dollars on advertising that is not performing as it should.

Here’s What Some of My Profit Patrol Members Had to Say:

Larry Conn is the recommended expert in the following 5 best-selling direct marketing books.

Golden Rule Product Creation and Pricing

Advertising Tracking and Testing

Here’s What Some of My Profit Patrol Members
Had to Say: