My Mentor, Dan Kennedy, has taught the value of the handwritten notes marketing strategy in print ads, Yellow Page ad design, and sales letters for decades. Direct response marketing and advertising agencies are just beginning to catch on to this marketing strategy as you can see in some corporate advertising like from UPS. (United Postal Service)
Handwritten notes are a smart marketing strategy to increase ROI on ALL your print advertising. You can use them to make certain points stand out, and you can even use them to differentiate salesletters in a marketing sequence. You can do that by simply putting “2nd Notice” or “3rd Notice” your second and third contact or mailings.
In the past, you had to go through a difficult process to achieve this handwritten look. Now I have software which has many handwritten notes and drawings in many colors and styles. And just recently, there have been accommodations made so that I can custom create these handwritten notes in many colors and typestyles. They can be made to virtually any size to fit any situation.
These are great to bring attention to key points in your copy. I think the first place they should be used is with your offer.
They can also be used effectively to drive and control eyeflow in print advertising, Yellow page ad design, salesletters, websites and even landing pages. I tried to add some examples to this post and it didn’t appear in the blog, so there’s one place you can not use them. You can see how I used them at my landing page at www.InstantYellowPageProfits.com
These colored, hand drawn notes really jump off the page and demand to be read. Using handwritten notes is something that your competition is unlikely to understand the benefit, and unlikely to have a vendor to get these so your ads will really stand out from the competition when you use this print and Yellow Page ad design marketing strategy.
Colorized handwritten notes are a profitable marketing strategy that you can even add to very successful marketing pieces to increase ROI. I have simply never seen a time when this marketing strategy does not increase ROI on print and Yellow Page ad design.
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